The Failure of Curbside Car Rentals

Why this Business Model fails again and again in the US

GIG Rental Car demo, photo by the Author

Curbside car rental has long been pitched as a seamless solution: cars available right on the street, bookable by the hour or day, with no need for a trip to an airport counter or suburban lot. In theory, it should be a natural fit for modern urban mobility. In practice, the U.S. has been a graveyard for these ven…